Domino's free pizza for 100 years: the tattoo offer that backfired

Transcript

Domino's once offered free pizza for 100 years to anyone who would get their logo tattooed on their body and you know what, this completely backfired in the craziest way possible. This is day 7 of 100 days of crazy advertisements. So, Domino's in Russia put up this offer on social media. All you had to do was to get a Domino statue somewhere on your body where it is visible and then post a photo of it on social media. Now, within just a few days people went absolutely crazy. They had Domino statues on their arms, their legs and even their necks. So, many people did read that Domino's literally had to stop the offer within just a single week. And in fact they even had to ask people with tattoo appointments to eventually cancel them. But still, 381 people managed to get these tattoos and they did get free pizza for 4 years until Domino's actually cancelled this. A few months after that by the way, Domino's ended up shutting down all of their stores in Russia. Pretty crazy, right? What are your thoughts? Also, follow along because I'll keep covering such interesting advertisements stories across the next many days.

Transcribed automatically from the video, so small errors are possible.