When Adobe trolled its own customers in an ad

Transcript

Do you know Adobe once brutally trolled the same companies that it sells software to just to make an advertisement? This is day 9 of 100 days of crazy advertisements. So Adobe basically had the software that told companies where their sales were coming from. Now that's obviously a very very boring product to advertise right? But look at what Adobe did. In a really really funny way, they showed what happens to a company that does not use it software. The advertisement shows a company that sells encyclopedias. The business is almost dead until one random day where a lot of orders suddenly start coming in. And if it's super happy, the factory starts running again and everyone celebrates their big comeback. But then the ad actually shows who was placing these orders. He really loves that thing. Yes, it is actually a baby randomly tapping on by and off from its mother's iPad. And just like that, in such a simple, brutal and interesting way, Adobe showed companies that are obsessed with numbers as to what happens when they do not look beyond the surface. I really think this was insanely smart. What are your thoughts? Also follow along because I'll keep covering such advertisements and stories across the next many days.

Transcribed automatically from the video, so small errors are possible.