When Samsung got people to trick YouTube's algorithm

Transcript

You know, Samsung once made people trick their own algorithm, just so that YouTube could show them Samsung advertisements and people actually did it. This is day 13 of 100 days of crazy advertisements. You see, normally it works the other way round. You search for a phone once and the advertisements keep following you everywhere on the internet after that. And honestly, most of us just find that super-reritating nowadays, right? But when Samsung lost their flip phones, they completely turned this around. They basically hid a free flip phone inside a YouTube advertisement. Samsung are hiding free phones in YouTube ads. But the catch was, this advertisement would not come to you. You would have to make the algorithm drink it to you. People had to follow clues, search specific keywords on Google and watch three hidden Samsung videos till the algorithm believed that they were completely obsessed with Samsung. They put forward battery life. How much does the set flip for away? Ah! And only after all of that happened, the free Samsung advertisement actually showed up. Now think about this. In order to get the free phone, people kept searching for Samsung so their feeds suddenly got filled with Samsung-related stuff, like reviews, ratings and whatnot. So the same people who skip advertisements after five seconds were suddenly watching Samsung advertisements by choice. And here's the thing, if you keep seeing the same thing again and again for many days, somewhere in the back of your mind, you do start liking it and wanting it, right? And that is exactly what happened. Apparently, the week of this campaign, the sales of the flip phone grew by 32%. And that is why I think this is absolutely genius.

Transcribed automatically from the video, so small errors are possible.