IKEA's pregnancy test ad: the ad you could pee on

Transcript

Do you know IKEA once made an advertisement that women were literally supposed to pee on? And I'm not joking, this was a real pregnancy test. This is day three of 100 days of crazy advertisements. Follow along if you find this series interesting. So back in 2018, IKEA ran an advertisement in a magazine in Sweden. It looked like a very normal advertisement for a baby crib with a price printed on it. Except the headline said, peeing on this ad may change your life. Now at the bottom there was a small strip and a woman peed on it and she turned out to be pregnant and offer would show up right then and there which would be about half the price of the original one. And to get that price all she would have to do is join IKEA's free membership club so thankfully nobody had to carry a peed on magazine literally to the store. But here is where it gets very smart. See the moment a family finds out that a woman is pregnant, a long list of things to buy usually starts happening. And IKEA through this campaign basically made sure that they were right there in exactly that moment when people were thinking about what to buy for the new baby. So basically if a family joins IKEA's free membership at that point in time, they would likely keep coming back for more things when they are buying stuff for their kid. And I think that is far smarter than a person at the billing counter forcing you to take their membership just for discounts even though you may not want to. What are your thoughts? Let's chat in the comments.

Transcribed automatically from the video, so small errors are possible.