How a ghee brand turned one KBC moment into an ad people waited for

Transcript

You know this ghee brand made people wait for weeks for its advertisement and people actually waited all because of one reaction from Seh Fali Khan on KBC? This is date 12 of 100 days of crazy ads. So go over then ghee has been a sponsor of KBC for a very very long time now. But you only tell me honestly, would young people really care about a ghee brand that they saw on a quayshow on TV? No right? But then something very very interesting happened. In September, Seh Fali Khan came on KBC along with Akshay Kumar and when Amitabh Bachchan said that they could win a two year subscription of ghee, here is what Seh Fali Khan said. Go over there ghee with your friend, you will get a bundle of gold. Wow! What? What? Another clip went viral absolutely everywhere and somehow suddenly everyone who's obsessed with knowing about whether Seh Fali Khan received his ghee or not. You both are going to eat ghee, sir. Today ghee is coming very soon. Two years ghee, mousse, mousse. Go ahead. And then recently this came out. Oh my god! You guys are obsessed with this ghee and this needs to stop. You guys are like a lock in somewhere else or best. Do one thing. Go to two years of Bandar.com and try to look over there instead of buying ghee okay? My little piece of ghee. I want to go over there and get the ghee. This is it. This is not my game. Literally a go over then ghee advertisement with Seh Fali Khan himself. And you know why this is super interesting? Because think about it every time this joke came back, it almost felt like one new episode of a longer series. And the final advertisement was not just another advertisement, it almost felt like the ending episode of a series that everyone had already been following. Now I personally don't know which part of this was organic and which part of it was planned but regardless I think this was very, very smart. What do you think?

Transcribed automatically from the video, so small errors are possible.