When KFC ran out of chicken: the FCK apology ad

Transcript

KFC once ran out of chicken and people got so angry that they literally called the police and the way KFC dealt with it with an advertisement is one of the most genius things ever. This is the 14th of 100 days of crazy advertisements. So in 2018, KFC got a new supplier for their chicken. But just a few days after, there was a chicken shortage and KFC wasn't big trouble. A lot of their restaurants literally had to be shut down because of this. In fact, the police company also became so crazy that the police literally had to put out to tweet saying, please do not call us for KFC chicken problems. So KFC has a company obviously had to say sorry for this, right? But instead of putting out a boring corporate apology, they did something that is one of the most genius advertisements you will hear about. They literally put out a full page newspaper advertisement with KFC's letters jumbled to say, F.C.K. And that is what makes this so crazy because instead of being angry, people were suddenly laughing about it and enjoying it. So while KFC could not really fix their chicken problem overnight, they really managed to control the people's emotions in a very beautiful and smart way.

Transcribed automatically from the video, so small errors are possible.