How a coffee brand made Vadodara curious with mystery flasks

Transcript

A brand in Vadodra made an entire city suspicious of people roaming around with these kind of flasks across the entire city and that too in Gujarat which is a state where you're not supposed to be doing all of this stuff. It's pretty crazy, let me explain. So one day a lot of people in the city started getting spotted with this flask. And the moment someone saw it the reaction was pretty obvious. What is in this and who are these people? But turns out it was just coffee. The brand's own coffee called bust. But the brand did not really tell anyone about it and they kept the entire city guessing throughout. And then they took the same thing to Navaratri and this is where it gets even more interesting. You see in one of the biggest Garbhaanite gatherings in Gujarat people were seen literally carrying around these flasks. And only after all of this curiosity the place actually opened up. It's called Dry State. Yes it's actually a community space in a dry state literally called Dry State. Now think about why this is so smart. You see any new space that opens up would most likely announce itself by either putting up a billboard or they would put up an Instagram post right. And the problem is most of us would just scroll past it without really caring much about it. But in this case Dry State literally gave the entire city a mystery to solve. They let people argue and discuss this for weeks altogether and only when the entire city was super curious about them they actually opened their doors. So by the time they actually started the entire city was super curious to know what was inside. And that I think is absolutely genius. What are your thoughts?

Transcribed automatically from the video, so small errors are possible.