Instamart's groom ad: how a typo became a campaign

Transcript

This week, Insta Mart once created an advertisement where his delivery partners literally kidnapped a celebrity and I think it's very, very crazy. Let me explain. This is day 15 of 100 days of crazy advertisements. You see, all of us make mistakes while we are typing on our keyboard, right? But just imagine hypothetically, what if your delivery application actually delivered what you typed by mistake? That is exactly what Insta Mart did with this very, very crazy advertisement. One guy wanted a broom but he mistakenly typed groom. So suddenly the Insta Mart team kidnapped the groom and put him into a bag. Another person typed Chavla instead of Chavla. So the Insta Mart team literally went to Juhi Chavla's vanity and took her out from there. Now this looks like a very silly and lame joke I know but this is actually very, very smart I tell you why. See, this advertisement was from the early days of QuickCommerce when people did not really know what kind of stuff you would get on QuickCommerce. So as a company Insta Mart basically had to prove to people that they literally had all sorts of things available on their application. So instead of saying we have everything which is obviously boring, they did this in the most bizarre and crazy manner possible so that people remember and also enjoy watching it. And that is exactly why I think this is extremely, extremely smart. What are your thoughts? Let me know in the comments and also follow for the next part.

Transcribed automatically from the video, so small errors are possible.