Spotify's music video made inside a spreadsheet

Transcript

What if I told you Spotify once made an entire music video inside an exiled sheet for an advertisement? This is day one of 100 days of crazy advertisements season 3. So apart from music, Spotify also makes a lot of money by selling ads, right? But think about it, when you hear the words Spotify, you basically think about music and not really videos, right? And that is a big problem because the people who decide where a brand should spend their money also think the same way about Spotify. So whenever a brand wanted to do video ads, Spotify was not even on their list. And that is exactly where Spotify did this really, really smart thing. See people who plan marketing budgets realistically spend most of their time inside exiled sheets. And whenever they ask Spotify for an advertisement proposal, Spotify also sends it to them as an exiled file itself. So Spotify literally partnered with the DJ and they hid them music video inside the same exiled sheet that they were sending to partners. And you know what's crazy? They built this entire exiled sheet using just rose, columns, symbols, charts and cell colors. Watch this. Oh, can you feel it now? Now I think this is extremely extremely smart because of two reasons. Number one, Spotify did not spend any extra money on their advertisements to get seen. People had asked for the exiled file themselves, so they obviously were going to open it at some point in time. And number two, it proved Spotify's point without them even having to say it because if Spotify can make a boring exiled sheet feel interesting, then obviously they can make an advertisement on their platform feel interesting as well, right? Now of course to be fair, a music video on an exiled sheet is not going to realistically shift all the ad budgets into Spotify. But what it did was that it got Spotify in the conversation exactly where and how it mattered. And that is why I think this is extremely extremely smart and also very unexpected. What are your thoughts? I would love to chat in the comments and do follow along because I'll keep covering such advertisements over the next 99 days. Bye.

Transcribed automatically from the video, so small errors are possible.