When Domino's ran an ad saying its pizza tasted like cardboard

Transcript

Look at this. Domino tastes like cardboard with tomato paste and pepperoni on top. What if I told you this is not a meme that is roasting dominoes? This is an actual dominoes advertisement itself. This is day six of 100 days of crazy advertisements. Follow along if you find this series interesting. So around 2009, people absolutely hated dominoes pizza. They said the crust tasted like cardboard and the sauce tasted like ketchup. So what did dominoes do? They completely changed their entire recipe. But then the problem is, how do you really tell people that your recipe has changed and now you are different? That is when they did something very crazy and they brutally trolled themselves. They made an advertisement where real customers publicly trolled dominoes pizza on camera. Domino's crust is a little too rubbery. Doesn't feel like there's much to have in dominoes pizza. Dominoes tastes like cardboard with tomato paste and pepperoni on top. And then they said, your right so we started from scratch. And this is absolutely genius because we all know that when a brand has the courage to roast themselves, there is some level of honesty always there. In fact, the craziest part is that in the particular quarter, dominoes sales ended up growing more than it had grown in its entire history. I found that pretty crazy. What are your thoughts? Also follow along because they'll keep covering such advertisement stories across the next 95 days.

Transcribed automatically from the video, so small errors are possible.