The Mumbai billboard designed to collapse in the rain

Transcript

This brand put up a billboard that literally collapse the moment it started raining and while people thought this was a very big mistake, it actually turned out to be a genius advertisement masterstroke. This is day 10 of 100 days of crazy advertisements. So in Mumbai, this brand put up a billboard that was made of bamboo, cow dung, mud and clay and a giant 3D sandal was sculpted onto it. And then the rain came, the mud softened and the sandals started melting away till eventually only the bamboo frame was left. And that is where it gets very interesting because that is exactly what the brand wanted because right below the sandal was written 100% biodegradable just like this billboard. This brand by the way is tropes and they make biodegradable sandals. So you buy them, use them and once you are done you throw them away and they decompose within 24 months. But instead of just saying that in a boring manner, they showed it in the clearest way possible and I think that is genius. What are your thoughts? Let's chat in the comments.

Transcribed automatically from the video, so small errors are possible.