Swiggy's voice-note kebab ad: free food for a year

Transcript

Do you know Swiggy once offered free food for an entire year to anyone who could make their voice notes look like a kabab? This is day two of 100 days of crazy advertisements. So back in 2019, Instagram had just launched voice notes and every single voice note used to look like this. Now Swiggy noticed something very interesting with the right kind of sounds. Sound waves would start looking exactly like food shapes. So they launched something very interesting called the voice of hunger. Each round basically gave people a food shape like a kabab, a nacho, a sharma etc. And people basically had to use voice notes in order to make those shapes on Instagram. And that's exactly where it gets very funny because there is no normal way to make your voice note look like a kabab, right? You'll literally have to sit there and do something like this. And the funniest thing is how Swiggy started this entire thing. A day before the first round, Swiggy literally tweeted this. Everyone thought that in turn was having fun, but it turns out if you say that word, the voice note that comes out is in the shape of an actual kabab. Now why I find this extremely smart by Sviggi is because it was severely addictive for everyone. If you got the shape wrong, you could not just let go. You would keep trying and trying until you actually got it right. And somewhere in this entire process, there is also a very good chance that you would suddenly start craving food and would end up ordering it from Sviggi itself. I really think this was one of the most creative advertisement campaigns that I have personally come across. What are your thoughts? Let's chat in the comments.

Transcribed automatically from the video, so small errors are possible.