How Instamart turned a Diwali prank into an ad

Transcript

This is one of the most hilarious things that has happened recently. So this guy has to follow us for Diwali gifts and he put his address publicly online. And people being people started sending him all sorts of crazy stuff like TV, fridges and all sorts of stuff all on cash on delivery. But Swiggy Insta Mard actually turned this entire situation into an absolutely genius advertisement. This is day 8 of 100 days of crazy advertisements. His name is Vira Mani from Madurai and the orders just did not stop. In fact, someone even claimed to order him a military tank on cash on delivery. Poor thing literally had to leave his town because of all of this. But you know what? The internet was absolutely hooked on seeing what would actually show up next on his doorstep. And that is exactly where Insta Mard did something absolutely genius. They sent him a bunch of gadgets and a box with Diwali suite. But the difference this time was everything was already paid for. So Insta Mard did not have to create any attention here. The entire internet was already glued on to what would show up next on this guy's doorstep. And Insta Mard just very very smartly and efficiently landed up exactly there at the right place. And I think that was extremely, extremely smart. And I also follow along because I will keep covering such advertisements for the next many, many days.

Transcribed automatically from the video, so small errors are possible.