Why sales cures almost every business problem

Transcript

The brutal truth about building a business is that no one has come into finding. I have met a lot of founders now. Funded, bootstrapped, exited, still fighting, different products, different stages, and almost every one of them has set some version of the exact same thing. Sales is number one. Sales cures almost any disease in the business. Meanwhile, I watch founders spend all their time building, mastering the AI style. Concepts, tools, workflows, ship something that genuinely works, and then wait for nothing to happen. And chances are you've built a great product. You just never gave anyone a reason to care about it. You can have the best product in the world, and almost no sales. And that combination is incredibly common, by the way. But it's also what kills companies quietly, because from the inside, sales often feels like something that you'll get to later. But sales starts way earlier than the call, the email, the DM, or the demo. Who exactly is this for? And why should they pick you over what they're doing today? And what path actually puts the product in their hands? Segmentation, ICP, positioning, value prop, go to market, that's the work. Everything after that is execution, and honestly, I get why a lot of founders avoided. Building is fun, I felt that too. You can sit in a build session for six hours, feeling incredibly productive. Nobody rejects you, nobody ignores your email, nobody tells you that they don't want it. Selling is uncomfortable, so we keep building, and we save sales for later. Build whatever you want. Just remember that a business only exists at the moment someone hands you money for it.

Transcribed automatically from the video, so small errors are possible.