Preview: the first 28 seconds of 1:09. The full reel is free on Qrio.
Business
Sumner Redstone: from a hotel fire to owning MTV
A 1:09 reel by The Venture, a creator on Qrio
In 1979 Sumner Redstone hung from a burning hotel ledge for minutes. Eight years later he owned MTV. The story of his comeback.
Watch the full reel free on Qrio
Reels that make you smarter: business, startups, tech and the world, one minute at a time. Free on Android.
Download Android appTranscript
In 1979, a cinema owner clung to the ledge of a burning hotel. Eight years later, he owned MTV. His name is Sumner Redstone. That night, he's asleep in a Boston hotel when an arsonist sets it on fire. He opens his door and the flames hit him. So he climbs out onto a third floor ledge and hangs there by his burning arm for 10 minutes, refusing to let go. Burns cover 45% of his body, and doctors say he'll never walk again. But Redstone isn't one to roll over, and soon he's playing tennis with a racket strapped to his burned arm. Back at work, he begins investing in studios whose films are selling out in his cinemas. He sees before Wall Street, so he's early, and makes over $20 million on Fox alone. Now he has money and wants Viacom, the owner of MTV and Nickelodeon. Viacom's own bosses are trying to buy it cheap and call him a two-bit theater operator from Boston. To outbid them, he puts up nearly everything his family owns, and borrows over $2 billion. If Viacom fails, he loses it all. Then at 63, he wins, but the boss is quit, leaving him $2 billion in debt with no one to run it. The banks tell him to sell MTV and Nickelodeon. He refuses, sure they're worth more than the debt, and he's right. In 12 years, Viacom's shares go up more than 9 fold, and by 2003 he's one of the richest men in America worth $8.9 billion.
Transcribed automatically from the video, so small errors are possible.
If you liked this
▶ 1:11Startups
Dana White: from fleeing the mob to selling the UFC for $4 billion
by The Venture
▶ 1:08Business
Michael Bloomberg sold a machine that did not exist yet
by The Venture
▶ 2:28Finance
Angels, VCs, hedge funds and family offices explained
by PeterStewieStartup
▶ 2:59Finance
What Wall Street firms actually do
by Dulma 🦋
More Business
▶ 1:04Business
Instamart's groom ad: how a typo became a campaign
by Anurag Bansal
▶ 0:56Business
When KFC ran out of chicken: the FCK apology ad
by Anurag Bansal
▶ 1:19Business
When Samsung got people to trick YouTube's algorithm
by Anurag Bansal
▶ 1:16Business
How a coffee brand made Vadodara curious with mystery flasks
by Anurag Bansal