A startup pitch on India's ₹13,300 crore food waste problem

Transcript

Okay, I mean, you put your doing so much stuff, I mean, sourcing the vegetables, getting it delivered, packaging it. You have 60 seconds. What are you doing? So every year India throws away 13,300 crore worth of fresh fruits and vegetables before the event date someone's plate. At the same time an average Indian is not even eating half the vegetable their body actually needs. That's the contradiction no one is solving. So I started eat right using the low temperature vacuum processing technology we're done vegetables as chips which retain real nutrients, real color and dual crunch. So this isn't a junk food pretending to be healthy this is vegetables redesigned for the people they actually live today because modern life itself doesn't build for allowing people to for everyday cooking and also vegetables are perishable. So instead of waiting for customers to find us in the supermarkets we directly go to their office welding machines, corporate pantries, cafes in the office building. So that 4 p.m. crash that's our market. So the future of nutrition isn't built by asking people to change their life it is built by making healthy food fit into the way they actually live. Where do you get these vegetables from? So we source vegetables directly from the farmers and we vacuum fry it and then we give it to our customers. So but it still goes through the supply chain I mean yeah vegetables are lost that's a good story but you're not retrieving those lost vegetables but you just go and buy it from the cities or do you buy it from the villages? We buy it directly from the farmers and then we process it immediately. So as soon as the farmer grows the vegetables we get it from them process it and the shelf life for six months. What do you need to process it? So we process a vegetable using the vacuum frying technology which is what a machine yes it's a machine it's a manufacturing machine how many machines do you have? So first there's the entire seven step process for slice them vegetables and after that then we put it in the vacuum fry a blast freezer after blast freezing it then we do vacuum frying after that there's a process called centrifuge removing the oil that we fry and then we put ceasings and then we pack it. It's interesting but it's too complicated for me to figure out what your focus is. I want to know what your role is you're describing an entire supply chain which is true you need a supply chain focus and just be good at that particular niche whatever it is and then scale it up interesting but know for me thank you

Transcribed automatically from the video, so small errors are possible.